Digital marketing is a broad term which subsumes internet marketing and advertisements on every digital media such as television, radio, mobile phones, and others. With the internet taking the centre stage now, internet marketing has become more prominent and relevant. Internet marketing includes marketing of a company, products or services by making people aware of them through the website, posts on social media platforms, e-mail marketing, advertisements on various websites and more recently, on the search engine results. Search engine optimisation also comes under the Internet marketing though it does not require any advertising.
Types of Internet marketing:
Search Engine optimisation is the process of enhancing the visibility of a website for the search engines. It is used to increase the ranking of a website on a search engine's result page so that there is more probability of users clicking the link. SEO can be organic which is free of cost or PPC (Pay Per click) which is a paid service.
It stands for social media optimisation and is gaining immense popularity owing to the growing user base of social media platforms. Social media websites like Facebook, Google+, Twitter, Pinterest, etc. have become a very effective way of reaching out to the consumers.
Marketing through E-mail has been going on since the very early days. Customised e-mails advertisement can be sent to the users depending on their preferences.
Website content is one of the most powerful tools to engage the prospects and convert them to consumers.
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